Sunday, March 21, 2010

Malaysia Internet Penetration - DIGITAL MEDIA ACROSS ASIA

A good study and statictic about Malaysia Internet Penetration by clarestalwj , Original post as the below link site:
Malaysia Internet Penetration - DIGITAL MEDIA ACROSS ASIA

Malaysia Internet PenetrationThis is a featured page

In this section:

Looking outward: international comparison
1. Internet users in ASEAN countries
2. Internet users in other measured countries

Looking inward: national statistics on internet users
1. Growth
2. Age group
3. Gender
4. Education level
5. Income level
6. Location
7. Hours spent online
8. Usage of internet

More and more Malaysians are embracing the internet technology into their lives. From the very low penetration rate of 15% in 2000, the number rose exponentially to 62.8% by the end of 2008. How does this number compare to other countries? Is internet in Malaysia dominated solely by the young and educated? How much time do Malaysian users spend on the internet? And what do they do online?

On this page, you will find the answers to these questions and many more, illustrated with facts and figures from the Malaysian Communication and Multimedia Commission (MCMC).

Looking Outward: International Comparison
1) Internet users in ASEAN countries (per 100 inhabitants)

Among ASEAN Countries, Malaysia is one of the most promient countries as it ranks as number 2 in terms of internet penetration, with 57.80 of every 100 Malaysians being internet users. It is positioned just behind Singapore. Trailing behind at number 3 is neighboring country Brunei Darussalam, followed by Thailand, Vietnam, Phillippines, Indonesia, Lao P.D.R., Cambodia, and lastly Myanmar.

The latest comparison data available is extracted from the first quarter of 2008. However, it is important to note that by the end of 2008, internet penetration in Malaysia had reached 62.8%.
2) Internet users in other measured countries (per 100 inhabitants)

Although Malaysia is positioned at number 2 among ASEAN Countries, on a broader scope, she is still behind countries such as Japan, South Korea, USA, UK, and Taiwan. Internet penetration rate in Japan stood at 73.46%, far ahead of Malaysia. However, compared to the world penetration rate of 22.04%,However, it is noteworthy that Malaysia's penetration rate is well above the average.

Looking Inward: National Statistic on Internet Users
1) Growth (per 100 inhabitants)

YEAR Users Population % Pen. Usage Source
2000 3,700,000 24,645,600 15.0 % ITU
2005 10,040,000 26,500,699 37.9 % C.I.Almanac
2006 11,016,000 28,294,120 38.9 % ITU
2007 13,528,200 28,294,120 47.8 % MCMC
2008 15,868,000 25,274,133 62.8 % MCMC

By the end of 2008, 62.8% of Malaysians were internet users, up from only 15% in 2000.

This number is expected to further increase in the years to come as the High Speed Broadband project by the Malaysian government takes off in 2009. The project will end the nationwide rant about slow internet connection.

Also, considering the high penetration rate, it is astonishing that Malaysian companies spend only 0.6% on internet advertising. Why is this so? The ad spending paradox is going on here.

You can also find more about slow internet speed and the ad spending paradox in the Internet Implication page.
2) Age group (per 100 household users)

There was a substantial hike in numbers from the below 15 years old age group to the 15-19 age bracket. It seems that Malaysian teenagers mostly start using internet in upper secondary school (ninth year of formal education). The next age group seems to retain the interest to use internet. This probably results from the adoption of internet technology by Malaysian universities and other academic institutions.

3) Gender (per 100 household users)


The distribution of internet users across gender are somewhat even. 51.9% of Malaysian household internet users are male, while 48.1% of Malaysian household internet users are female.
4) Education level (per 100 household users)


35.1% of household internet users are degree holders. This is the largest group, followed by those with secondary school as their highest education (31.5%), and diploma holders (30.9%). Indeed, it seems that Malaysians pick up their interest in internet usage when they started going through secondary education. This explains the small percentage of users with primary education as their highest qualification (1.3%), and the equally small percentage of users with no education (1.3%). As the nation and its education system gradually develops, numbers of internet users are expected to rise.
5) Income level (per 100 household users)


Those in the income bracket of RM1000 - 3000 comprise the largest group of internet users. 46.1% of those using internet earns RM1000 - 3000 per year. The middle-income group make the bulk of internet users in Malaysia.
6) Location (per 100 household users)


In terms of penetration in urban/rural area, 85.30% of users live in the urban area, while the rest, 14.7% live in the rural area. This is due to better infrastructures and facilities to support online platforms in urban areas.

The highest internet penetration rate in a city can be found in Klang Valley (Kuala Lumpur). It stood at 13.0% by the end of 2008.
7) Hours spent online (per 100 household users)


28% Malaysian internet users use internet for less than 4 hours per week, while 23.2% use internet for 4-8 hours per week. 193% use internet for 8-15 hours per week. The number seems to drop for users who are using the internet for 15-22 hours, and 22-28 hours. It rose again to 16% for those who use internet for 28 hours and above.
8) Usage of Internet (per 100 household users)


As of 2008, 94.4% of Malaysian internet users primarily use the internet for obtaining information, while 84.70% use internet for communication purposes by text (email, chat). 64.5% of internet users in Malaysia use the internet for education purposes. From this, it can be deduced that the educational bodies in Malaysia have embra

Malaysia Mobile Penetration - DIGITAL MEDIA ACROSS ASIA

A good study and statictic about Malaysia Mobile Penetration by clarestalwj , Original post as the below link site:

Malaysia Mobile Penetration - DIGITAL MEDIA ACROSS ASIA

Malaysia Mobile PenetrationThis is a featured page

In this section:

Looking outward: international comparison
1) Mobile phones in ASEAN Countries
2) Mobile phones in 10 biggest trading partners

Looking inward: national statistics on mobile phone users
1) Growth
2) Gender
3) Location
4) SMS
5) 3G subscriptions
6) Type of access

Looking Outward: International Comparison
1) Mobile phones in ASEAN countries (per 100 inhabitants)


85.1% of Malaysians are using mobile phones. In terms of mobile penetration rate, she is in the third position, only behind Singapore and Thailand.
2) Mobile phones in 10 biggest trading partners (per 100 inhabitants)

Compared to her 10 biggest trading partners, Malaysia is trailing behind countries such as Hong Kong and Singapore. However, she is still ahead of Japan, USA, China, and Indonesia.

Looking Inward: National Statistics on Mobile Phone Users
1) Growth (per 100 inhabitants)


By 2009, there were 100.8 mobile phones per 100 Malaysians. This tells us that each Malaysian may own more than one mobile phone.
Compared to 2000, when the penetration rate was a mere 21.8%, the number of mobile phone users in Malaysia has since grown significantly.
2) Gender (per 100 inhabitants)


In the year 20007, there were 56.4% of Malaysian mobile phone users were male, while 43.6% were female. Both male and female showed a similar interest in the use of mobile phone.
3) Location (per 100 inhabitants)


The highest mobile penetration rate can be observed in Kuala Lumpur, the capital of Malaysia. Mobile phone penetration rate stood at 91.4% in 2007 for the capital. This is followed by Melaka and Selangor.
4) SMS


Usage of SMS service peaked at 1713 per mobile subscriptions in 2006. The number dropped to 730 in 2007. The number remained at a low of 756 smses per subscription throughout 2008.
5) 3G subscriptions


Malaysian 3G subscriptions grew tremendously from a mere 427 in 2006, to a whopping 4366 in 2008.
6) Type of Access (per 100 inhabitants)


84.4% of Malaysians used GPRS to access internet via mobile phone. While 16.5% used 3G, 12.1% used WAP service, and only 1.5% used EDGE.

Malaysia: Traditional MediaThis is a featured page

A good study and statictic about Malaysia Traditional Media by clarestalwj , Original post as the below link site:
Malaysia: Traditional Media - DIGITAL MEDIA ACROSS ASIA

Malaysia: Traditional MediaThis is a featured page


In this section:

Traditional Media
1. Short Background of Traditional Media in Malaysia
2. Newspaper Statistics
3. Radio Statistics
4. TV Statistics

Traditional Media
1) Short Background of Traditional Media in Malaysia

The Printing Presses and Publications Act of 1984 requires all publications in Malaysia to obtain licenses that can be revoked at will by the Minister for Home Affairs. The minister's decisions are final, and there are no judicial reviews available.
UMNO (Malaysia's ruling political party) and its allies in the ruling Barisan National coalition directly own or control all major newspapers, radio and television stations, making it difficult for alternative voices to be disseminated to the public.

The government halted the production of four newspapers in 1987 as they publicised criticism of its policies. As such, the Malaysian press is extremely careful when dealing with Malaysia’s multicultural foundations. To date, there are more than 80 daily and weekly newspapers in various languages such as Malay, English, Chinese and Tamil (size of segment of each newspaper language also in this order).
Though the government advocates freedom of speech and a free press, it is said to restrict the flow of information in practice. Certain issues like citizenship of race outside that of Malays and the extraordinary position of Malays in the social order are considered sensitive and citizens must refrain from discussnig about them. The media generally practices self censorship and often provides optimistic and noncritical reports of governmental activities.

2) Newspaper Statistic

Daily Newspaper (Average net sales per publishing day at published dates)


Sin Chew Daily Chinese 373,579
The Star English 271,948
The Sun English 287,935
Utusan Malaysia Malay 171,164
Berita Harian Malay 159,968
Harian Metro Malay 338,249
Weekend Circulation Language Circulation
Mingguan Malaysia Malay 411,497
Metro Ahad Was Malay 386,433
Berita Minggu Malay 263,199
The Sunday Star English 287,155

Above tables reflect circulation figures for the period ending 30 June 2009.
Credits to: The Audit Bureau of Circulations Malaysia

Newspaper Circulation By Location

Klang Valley (Kuala Lumpur)
1,100,000 copies
243,549 copies
Sarawak 167,149 copies
Peninsular Malaysia 2,471,057 copies

At the end of 2007, the Klang Valley accounted for 40%, or 1.1 million copies, with English newspapers being the most purchased at 43%, followed by Chinese language newspapers (32%) and Bahasa Malaysia dailies (25%), said Audit Bureau of Circulation (ABC).

Newspaper Circulation
The total circulation of magazines was 1,536,947, which represented 20% of total magazines published in the country. A bigger figure would be yielded if the rest of the magazines submitted their circulation claims to an audit.

For more information on newspaper circulation, click here.

Today, traditional media in Malaysia is facing a growing threat from online news platforms. According to the Audit Bureau of Circulations Malaysia, the average daily newspaper circulation in the country stood at 2.5 million copies in the end of June 2008, a dip of about 40,000 copies when compared to the previous year.

3) Radio Statistics

Although radio has become a less prominent source of information and entertainment over the last decade, it still remains one of the more popular platforms for Malaysians. According to a Nielsen Company survey, 9 out of 10 Malaysians above 10 years old in peninsular Malaysia listen to radio weekly.

A study found that radio attracts an average audience of about 11.1 percent (1.87 million) in any given 15 minute time slot throughout the day and an average radio listener tunes in for 20.4 hours in a week.

The most popular radio channels in the country include:

Listeners Weekly
1 hotfm 3.8 Million Malay
2 ERA 3.76 Million Malay
3 SINAR 3.73 Million Malay
4 THY Ragaa 3.177 Tamil
5 MYFM 2.167 Chinese
6 988 1.48 Chinese
7 1.287 English
8 Klasic Nasional 1.03 Million Malay
9 Muzikfm 820,000 Malay
10 Kelantanfm 777,000 English

For more information regarding radio, click here.

Sunday, March 7, 2010

Google Analytics Master Class: Actionable Insights

Google is doing an Analytics Master Class on the 11th March 2010 in KL and 9 March in Singapore.

When: Thursday, 11 March 2010, 1.30pm -6.00pm
Hilton Hotel Kuala Lumpur
Ballroom A
3 Jalan Stesen Sentral,
Kuala Lumpur, Malaysia 50470

When: Tuesday, 9 March 2010, 1.30pm - 6.00pm


Meritus Mandarin

Orchard, Ballroom 1

333 Orchard Road

Singapore 238867

What is this event about?
Basically, you will learn on how to read the Google Analytics data and how you can add more value and traffic to your site?

As the site says:

Are you taking action on your web analytics data? Do you know what to do with all those metrics and dimensions? How can you drive value for your business through your web analytics data?

Join us for our annual Google Analytics Master Class on Actionable Insights. Enjoy an afternoon packed with tips and insights from local and international web analytics professionals and speakers from the Google Analytics team. See how analytics helps drive value through case studies from the travel, fashion, retail, technology, and telecommunications industries. Walk away knowing how to improve your site’s user experience and increase your marketing ROI.

Are there others in your office who are Analytics addicts? Then please forward this invitation on to them. The more the merrier!

More details on topic covered in KL, please visit here

More details on Singapore event, please visit here

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